Not very long ago it used to be fun to ask an unsuspecting child, (of course they were actually child-like before the advent of their high-tech devices) “What’s black and white, and red all over?” It was a pun on the word “read.” Some smart ones would giggle as they worked it out, and the answer was of course, “A newspaper!”
Taking a Chance the Old Can Become New Again
They needed money, so they turned to Kickstarter, and very quickly blew past their $10,000 goal. It seemed readers love the idea of receiving a “real” newspaper, especially on two wheels!
Local newspapers apparently fare quite well, but the big papers are fighting a huge battle. Online advertising takes a big bite out of the regular newspaper revenue. It's a tough situation for long-time employees, who suddenly find themselves cast out into the cold, after devoting years of faithful service. Layoffs loom over those employees like the sword of Damocles. For a better idea of the magnitude of this, CLICK HERE.
Part of the problem is how the news is read. Readers no longer peruse all sections of a newspaper. They click on an article that interests them, and that's about it. Reading has changed. If you hand a young reader a newspaper they barely know what it is. They’ll try to swipe it to turn the page! This does not bode well for the future of the newspapers. Demographics show clearly that the backbone of their subscribers are wealthier older readers. And we all know there's a lot of attrition happening there.
Newsprint is the cheap paper widely known for its many useful purposes other than printing newspapers. It was invented by a Canadian, Charles Fenerty. It's mostly wood fiber, recyclable, so great to use as wrapping paper. It's used in many crafts. But will it survive the loss of its original purpose - to use for newspapers?
How Do You Read Your News?
How do you read your news now? Do you read all the sections of a daily newspaper, find it relaxing to do that with a cup of tea or coffee at your side, or do you skim the Internet, picking and choosing what interests you? Or, like some these days, do you prefer to skip news altogether?